PORTLAND, Ore. – Freightliner LLC will become Daimler Trucks North America LLC as of Jan. 7, the company has announced.
Meanwhile, shareholders have approved changing DaimlerChrysler AG to Daimler AG. Freightliner has been part of the Daimler AG family since 1981. The company is the world’s largest commercial vehicle producer. A new Daimler logo has been unveiled in Stuttgart, Germany. The name of the former DaimlerChrysler Truck Group has also been changed to Daimler Trucks.
“Our business has changed dramatically in the past decade, and our name should reflect that reality,” stated Chris Patterson, president and chief executive officer. “The transition occurring in our parent company presented us with the opportunity to stop and examine our own organization and position in the industry. The time is right to implement a name change that reflects both our global DNA and our broad responsibilities within the NAFTA region.”
Existing operations, structure and brand strategies will not be affected by the name change, company officials said. Dealer operations and supplier relationships will also go unchanged.
“We are confident and comfortable that our employees, dealers, customers, and suppliers will see this as a non-issue in their day-to-day operations,” added Patterson. “Our strength has always resided in the products we produce under our various nameplates and the services we provide. That won’t change at all.”
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