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How To Survive And Thrive In A Downturn

Feeling pressure from the lingering drop in freight volumes and revenues? Not sure what else you can do to keep your costs in line with the new reality? Then welcome to our annual Profitability supple...


Feeling pressure from the lingering drop in freight volumes and revenues? Not sure what else you can do to keep your costs in line with the new reality? Then welcome to our annual Profitability supplement, a special addition to our regular Profitability section.

In this issue, we focus on the fact in a market as depressed as this one, the old adage “every penny counts” applies like never before. Earlier this year, we partnered with Dan Goodwill & Associates to put on our first Profitability Seminar, bringing together some of the industry’s leading financial experts and fleet managers to share their insights on how to not only survive but thrive in the current storm and what comes afterwards. The highlights of that day-long session are included here. Over the next few pages, you will get some down-to-earth predictions about the future of the North American economy and the impact on trucking. You will learn from reading about the real life struggles and paths taken by leading motor carriers through the maelstorm -while being exposed to some new things to consider about cost control.

We hope you find our supplement meaningful and we encourage you to share your own lessons learned during these difficult times.

Lou Smyrlis Editorial Director


Truck News

Truck News

Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.
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