Keys to survival:

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Kriska president Mark Seymour offers the following tips on how to survive in recessionary times:

Stay true to your corporate culture: “Every organization has a culture and that is something that has been crafted and developed over a long time. When things get tough, you don’t want to tinker with your culture and you don’t want to get away from your core values. Make sure you’re always in a position to defend what you’re doing, against someone who may say you’re compromising your core values and principles.”

Continue investing: “Don’t stop investing in the business or the people will see it. You have to continue to demonstrate and show a degree of optimism and a degree of confidence. If you get down, depressed and pessimistic and start showing those cracks and signs of weakness, it’s going to put your business at risk.”

Prepare for recovery: “Everything that goes down, eventually goes up. Think strategically and position yourself for recovery.”

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