Mack Trucks enthusiasts will have to add an item to their bucket lists: visiting the brand new Mack Customer Center.
The centre was opened to dealers, customers, suppliers and media during the company’s World Sales Conference in late October. It’s a 159,000 sq.-ft. facility designed to “enhance the sales and ownership experience of the Mack customer,” said Kevin Flaherty, Mack’s senior vice-president of sales and marketing. The facility sits on 54 scenic acres just a short drive from Macungie, Pa., where all Mack trucks are presently built. It houses a museum and heritage centre (which opened to the public Nov. 1) and an aptly named Bulldog Caf lounge. The complex is also home to a product showroom, an 18,000 sq.-ft. modification centre, a two-lane oval test track as well as steep grades, an off-road course and a skid pad so customers can put Mack trucks through their paces.
“The Mack Customer Centre is an important new tool for the company,” said Mike Reardon, Mack’s vice-president of marketing. “It gives us a powerful way to immerse customers from North America and around the world in the products, history and culture of the Mack brand.”
In an interview with Fleet Executive, Mack CEO Denny Slagle commented on the timing of the opening: “We’ve been planning this for about two years as part of our broad restructuring plan,” Slagle said. “We mapped out what had to be done and when, and the centre point of that timing was the development and introduction of our US10 engines. We thought that if we did it last year, we could only talk about the promise of the US10 engine and we thought it would be good to wait one more year. We correctly guessed we’d be entering an up- market rather than still dealing with the recession and we would have a few months’ experience behind our US10 product.”