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‘MACK WILL BE BACK’

Getting back to Mack for a second, you won’t find a more passionate and proud bunch in this industry than the Mack folks. That includes John Walsh, the company’s v.p. of marketing. When asked about Mack’s US Class 8 market...


Getting back to Mack for a second, you won’t find a more passionate and proud bunch in this industry than the Mack folks. That includes John Walsh, the company’s v.p. of marketing. When asked about Mack’s US Class 8 market share, which stands a little under 9%, John had some strong words about why Mack is where it is, and why it’ll be back stronger than ever when the construction truck segment finally recovers.

“We all know that (construction truck) market basically just disappeared during the Great Recession,” John said. “It’s starting to recover now; it’s recovering slowly. If that could get back to a normal level, we at Mack would almost automatically become a double-digit player in overall market share. We haven’t lost customers in that segment, they’re just not buying.

“When the construction market disappeared, we were able to focus our organization and dealers on selling trucks again. Shame on us, we took our eye off the ball a bit. We were selling construction trucks almost faster than we could make them. We feel good about where we’re positioned in that segment as well as the products we have to offer. Mack will be back, and we’ll be standing proud again.”


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Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.
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