East Manufacturing has announced the release of its new Genesis aluminum dump and transfer trailers.

“It’s nothing our industry has seen before,” promises David Tate, East Manufacturing’s president. “Esthetics are just part of the deal you get.”

The product, which has been in development for two years, costs less to operate, lasts longer and even looks better, he boasts.

“Genesis is a bold new concept in design and construction to lead the industry in a new direction,” says Tate. “It will help reduce customer operating costs and increase productivity and profitability.”

The most striking aspect of the new Genesis trailer is the smooth sidewalls of polished aluminum and the aerodynamics of the Genesis trailers can yield fuel savings of five to 10 per cent.

The smooth sides can be left polished or can double as space for company names, logos or attention getting graphics acting as the increasingly popular rolling billboards.

“Genesis trailers not only look better, they’ll last longer because of their greater strength, and they’ll be worth more at resale,” says Charles Wells, East director of dealer development and dump trailer products.

The sidewalls are built of double-wall aluminum extrusion robotically welded together in a patented process. Each two-inch thick extrusion runs the full height of the sidewall and has two internal ribs connecting the inner and outer skins.

“Hard hits on the inside won’t show through on the outside,” says Wells. The new Genesis is comparable in weight to its other East-made sheet and post counterparts while the price comparison is slightly more expensive (an added US$1,500 to $1,800). The trailers also come with the East five-year limited warranty and will soon be available in Canada.