Mats: New promotion revs up excitement

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Chicago Rawhide (CR), a subsidiary of SKF, introduced two new products at the Mid-America Trucking Show as well as a promotion to help with the initial marketing push. CR’s Scottseal Plus has a new version, the Scottseal Plus XL.

“Scottseal Plus XL is made to handle the toughest of jobs. It was designed specifically for wheel end applications,” says Leslie Kern, SKF/CR senior product manager, aftermarket division. “The heat endurance is the basis for excellent results. The characteristics lead to years of trouble free operations.”

Also new from CR is its new CR Hubdometer, a heavy-duty tool to help fleets calculate the true cost per mile and also a foolproof method for tracking scheduled maintenance and safety inspections. The installation of these or any SKF/CR brand products has become an even better idea for heavy-duty truck installer/technicians. Beginning Mar. 1, they can win cash, prizes or a new Harley-Davidson motorcycle. Installers or technicians simply fill out a square on their Heavy-Duty Cash and Harley Davidson game board every time they install a product. When the board is completed, they send it in for another chance to win the grand prize Harley-Davidson FXDL Dyna Low Rider. The Canadian drawing for the bike will be held Mar. 15, 2003 (U.S. bikes will be drawn on the same date). In addition, one Harley-Davidson will be awarded to a distributor sales representative from Canada or the U.S. in a special drawing.

“We’ve got a new product and we’ve got a program to help us launch it,” says Douglas Fyke, SKF/CR manager of marketing communications.

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