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Non load broker enters load matching industry

LOUISVILLE, Ky. - Combining the ideas of Internet personal match making and eBay, marks the launch of a patent-pending, electronic system to match truckers' and shippers' needs.SuperFR8.c...

LOUISVILLE, Ky. – Combining the ideas of Internet personal match making and eBay, marks the launch of a patent-pending, electronic system to match truckers’ and shippers’ needs., the product of several trucking and logistics experts, has entered the freight transportation industry with a computer algorithm developed exclusively for trucking that the company claims will eliminate many of the problems currently experienced by those using load brokers. proclaims that it is merely the meeting place for shippers and carriers. Rather than charge a fixed fee per transaction or a variable per load commission, charges a fixed monthly membership fee based on the number of trucks owned by a carrier or the number of locations used by a shipper. One fixed fee permits an unlimited number of postings and matches. Load matches are based on selected criteria for either routes or destinations. Once the computer selects the best matches, the parties can proceed to make their best deal.

Recognizing other industry problems, incorporates a strong privacy and security policy. Members are also able to refer to another member’s feedback profile and are encouraged to provide feedback on each other after a transaction is completed.

Both shippers and carriers will have the ability to purchase door-to-door limited risk cargo insurance per shipment at rates that are significantly lower than general cargo insurance through’s association with the Atlantic Mutual Insurance Company – America’s oldest mutual insurance company. members will rely on mandatory arbitration procedures, with the assistance of the American Arbitration Association (AAA), to settle cargo related claims.

The link between arbitration and insurance will guarantee that approved cargo claims will be paid without unnecessary delay.

Once a member, users may access geographic information down to the street level of addresses through their site powered by PC*MILER/STREETS (ALK Technologies). Members may also receive weather reports throughout North America.

Through its partnership with Comdata Network, Inc., a division of Ceridian Corporation, carriers will be able to sell their approved receivables and achieve virtually immediate payment for those transactions.

Shortly after its launch at the Mid-America Trucking Show, announced its strategic alliance with the AAA, a leading provider of conflict management and dispute resolution services.

As part of the alliance, the AAA will offer a range of dispute resolution services including electronic, documents only, telephonic and in-person arbitrations to resolve cargo disputes that may arise between’s shipping and carrier members.

Both the Transportation Lawyers Association AAA Panel and the AAA’s specialized eCommerce Panel will be available to handle disputes among members. Each expert panel is comprised of independent arbitrators and mediators with extensive backgrounds in transportation law and technical online business transaction issues. is offering arbitration to users of their matching system to help expedite the settlement of disputes that may arise in the movement of cargo.

Truck News

Truck News

Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.
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