NTL ad wins award
LONDON, Ont. – A National Truck League advertising campaign that appears exclusively in Truck News and Truck West has been recognized with a Silver Award of Excellence from the London Advertising and Sales Club.
“We needed to create an ad campaign that highlighted the many different products that National Truck League has to offer,” said Randy Timmins, principal of The Marketing Department, the communications agency that created and executed the campaign. “And we had to do it in a way that was intriguing and made Downtime Protection and insurance coverage understandable.”
The campaign of 1/12-page ads has since expanded to include the Sickness Benefit Policy, which builds on the Trucker’s Income Replacement Plan.
“We’re very pleased,” said Rod Stiller, president of National Truck League. “The campaign achieved our objective of communicating the many products and services we have to offer the trucking community, particularly owner/operators, and it reinforces our leadership position in the industry.”
The primary goal of the campaign is to enforce name and product recognition, and it’s succeeding.
“When our territory managers are contacting O/Os at home, they’re recognizing our name,” says national sales manager Glenn Caldwell. n
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