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PRETTY IN PINK

Oct. 5 marked the Trucking for a Cure convoy to raise funds for, and awareness of, breast cancer. I attended this event in Woodstock, Ont. and was blown away by the number of trucks, and the extent to which their drivers went in decorating them...




Oct. 5 marked the Trucking for a Cure convoy to raise funds for, and awareness of, breast cancer. I attended this event in Woodstock, Ont. and was blown away by the number of trucks, and the extent to which their drivers went in decorating them for the cause. This was one convoy that couldn’t help but turn a lot of heads as it meandered up Hwy. 401, then circled back to the TA Travel Centre, which served as its home base.

The skies over Woodstock were ominous all morning, but the weather held out for the convoy. That in itself was a miracle. The drivers were not deterred by looming bad weather. More than 80 trucks took part, and they collectively raised more than $50,000 for the Canadian Breast Cancer Foundation. This year’s event saw tireless organizer Joanne Millen-MacKenzie presented with a brand new, pinked-out Pete 579 (pictured), courtesy of Highland Transport and Peterbilt Ontario Truck Centres. Joanne will drive that truck for the next four years, raising awareness all year round. Ironically, she was too busy organizing the convoy to drive it in this year’s event, and so she handed the keys to friend Stephanie Schroeder, who has been the top female fundraiser for the past three convoys.

Joanne thought something was up, but she couldn’t believe it when she was presented with her new ride. It’s equipped with “every option you can get on a Peterbilt,” Dave Climie, president of POTC told me. It looked to me like everyone who participated in the convoy had a great time. Events like this one really present the trucking industry in a positive light. A huge kudos to everyone who took part.


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Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.
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