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Regina truck dealership named Kenworth Dealer of the Year

REGINA, Sask. - A Saskatchewan Kenworth dealership has been recognized as an international leader in sales, service and operation, by its US corporate headquarters.


DEALER OF THE YEAR: From left are Gary Moore, Kenworth assistant general manager for marketing and sales; Ken Leach, Custom Truck Sales; Bob Christensen, Kenworth general manager; and Brent Leach, Custom Truck Sales.
DEALER OF THE YEAR: From left are Gary Moore, Kenworth assistant general manager for marketing and sales; Ken Leach, Custom Truck Sales; Bob Christensen, Kenworth general manager; and Brent Leach, Custom Truck Sales.

REGINA, Sask. – A Saskatchewan Kenworth dealership has been recognized as an international leader in sales, service and operation, by its US corporate headquarters.

Custom Truck Sales of Regina was named 2007 Kenworth Dealer of the Year, an award that recognizes outstanding dealerships in both the US and Canada.

The president of the Reginabased dealership credits strong customer service, and a quality product, for this corporate tribute made recently in San Diego.

“This recognition is a great testament to the hard work of our dedicated employees, who provide a high level of service to our customers on a daily basis,” says Brent Leach.

The Dealer of the Year award is based on overall performance, quota attainment, dealer performance, parts sales and service, and operation and facility evaluations. However, there were a few attributes that stood out to earn this recent award for the Regina dealership, such as superior sales and “excellent” customer support, according to Kenworth general manager and PACCAR vice-president, Bob Christensen.

“Custom Truck Sales management and employees have a tremendous passion and dedication for being the world’s best and are truly deserving of the 2007 Kenworth Dealer of the Year award.”

The dealership was chosen from among six other “gold” dealerships for 2007, including: Edmonton Kenworth, Inland Kenworth – US (which includes dealerships in California, Arizona and New Mexico), Kenworth of South Texas (San Antonio, Texas), Kenworth Sales Company of Salt Lake City, Utah, and MHC Kenworth of Oklahoma.

Custom Truck Sales has been a Kenworth dealer since 1965 and operates dealerships in Regina, Saskatoon, and Estevan, Sask., as well as Winnipeg, Man.

The dealer isn’t new to the Kenworth awards podium, and has won Kenworth “silver” awards in 2003, 2005 and 2006.


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