HOUSTON, Tex. – Shell Lubricants has introduced a new promotion that presents truck dealers in the U.S. and Canada with the opportunity to award their customers with a complimentary Shell ROTELLA T emergency road kit.

The kits are available in four versions with customized carrying cases and include several helpful safety items, such as DOT approved safety triangles, 30-minute flares, flashlights with batteries, tire knockers, work gloves, tire pressure gauges, RAIN-X and FOG-X towels, and visor organizers. Each kit also includes two $10 mail-in rebate certificates that may be used for two future ROTELLA T oil changes.

“We want to help truck dealers show our mutual customers that we appreciate their business,” said Scott Harvey, installed channel manager – transport marketing for Shell Lubricants. “We’re also helping the dealers increase their service side of the business with the rebate certificates. At the same time, truck drivers and fleets can keep their vehicles running at maximum efficiency with ROTELLA T, as well as remain compliant with all of the OEM warranties at a discounted price.”

Shell is allowing dealers the option to have the sturdy carrying cases imprinted with their company’s logo. Kits may be purchased individually or at discounted quantity rates, and Shell is offering the option of having the kits mailed directly to the customer or to the dealership. Kits can be ordered by calling 800-272-7222. More information is available at www.ROTELLA.com