Truck News


Spin headaches into pure gold

Thinking back to my high school days, I remember sitting around a camp fire one night with a buddy chatting about a great product idea we could sell to golfers, who as you know buy anything and everyt...

Thinking back to my high school days, I remember sitting around a camp fire one night with a buddy chatting about a great product idea we could sell to golfers, who as you know buy anything and everything to do with their sport.

It was back in the early days of Global Positioning’s commercialization. I’d just seen my first GPS unit while fishing in Northern Ontario and loved the ‘James Bond’ feel it gave me. (I can tend to be a little bit of a techno-junkie at times.)

We reasoned you could take a digital of map any golf course, feed it into a handheld GPS unit, tie the whole thing into an on-course weather station and voila! You’d know exactly how far your drives went, how far you needed to hit to carry the water and whether the wind was going to help or hurt a shot.

(Don’t get the wrong idea, I’m certainly no golfer. I’m a fisherman as I’m sure you’ve picked up on by now and the two seasons conflict terribly. The idea just sounded like a winner.)

Unfortunately the scheme fizzled out for us, as so many daydreams do, amid harsh words like “market research” and “startup capital,” as well as the usual parental advice of “that’ll never fly.”

Now flash-forward about 15 years and I’m sitting on a flight heading towards Pittsburg, Pa.

I’m flipping through one of those Sky Mall-type magazines – if you’ve never seen one, they’re generally all the same: lots of high-end, overpriced technology geared towards executives who generally have more money than they know what to do with.

I suddenly get a lump in my throat that no airline-sized, lukewarm glass of water will cure.

There in living color, on page 36, is the pocket caddy.

It doesn’t have the weather sensors we planned, but everything else was our idea … Right down to a button marked “Suggest a club.” As my former employer, Mike O’Neill, is so fond of saying, “Even a blind squirrel finds the occasional acorn.” And that idea may have been the biggest nut I’m ever going to come across.

I had a chance to speak with Jonathan Evans of the Canadian Innovation Centre this month when he called me to pick my brain about a product one of his clients is hoping to introduce to the trucking industry.

In the process he explained all about the way his firm helps folks, like those two starry-eyed, high schoolers I mentioned earlier, turn their ideas into profit.

“Most people don’t know anything about market research or applying for government funding,” Jonathan relays, “so that is where we come in. We help them with almost every aspect of bringing their idea to market.”

Where were you 15 years ago Jonathan? Oh well, I guess I can’t complain too much as things have worked out quite well so far.

I still like to pass an afternoon every now and then sketching out plans for some new idea I may have stumbled onto, but I certainly don’t have as much time to daydream about such things as I once did.

Now truck drivers on the other hand, have long stretches of time with nothing to do but think.

While that can get them into trouble (bad experiences can fester away until they boil over in the form of rage), if you approach your problems from a slightly different way it can not only take your mind off things – it might even make you rich.

Rather than thinking about how bad it was that something went wrong, figure out why it did and whether or not there’s a simple fix to keep it from happening again. If that fix is a widget you’ve never actually encountered, you may have just stumbled onto your acorn.

Give our editorial assistant Katy de Vries’ story In-cab Edisons a gander on page 39 and see if you think you might not be able to cash in on your last crisis.

John Curran can be reached by phone at 416-442-2091 or by email at


Truck News

Truck News

Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.
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