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TransForce fleet set to become rolling billboards

SAINT-LAURENT, Que. - Everywhere you look fleets are trying to come up with new ways to make a profit.The trucks of TransForce Inc. will roll through Montreal and Toronto pulling trailers with ads emb...


SAINT-LAURENT, Que. – Everywhere you look fleets are trying to come up with new ways to make a profit.

The trucks of TransForce Inc. will roll through Montreal and Toronto pulling trailers with ads emblazoned on their sides.

The move comes under an agreement with MediaVehicles, which is a company specializing in selling advertising space on rigs.

TransForce says that under the agreement, its Cabano Kingsway Transport subsidiary inner-city fleets in Montreal and Toronto will be transformed into rolling billboards for a host of advertisers as of February.

The value of the agreement was not disclosed. n


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