TransForce fleet set to become rolling billboards
SAINT-LAURENT, Que. – Everywhere you look fleets are trying to come up with new ways to make a profit.
The trucks of TransForce Inc. will roll through Montreal and Toronto pulling trailers with ads emblazoned on their sides.
The move comes under an agreement with MediaVehicles, which is a company specializing in selling advertising space on rigs.
TransForce says that under the agreement, its Cabano Kingsway Transport subsidiary inner-city fleets in Montreal and Toronto will be transformed into rolling billboards for a host of advertisers as of February.
The value of the agreement was not disclosed. n
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