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Trucking companies help Child Find locate missing children

MISSISSAUGA, Ont. - Trucking companies in Canada are doing their part to increase the exposure of missing children posters through Child Find Ontario's Truck Poster Program. The posters not only incre...


MISSISSAUGA, Ont. – Trucking companies in Canada are doing their part to increase the exposure of missing children posters through Child Find Ontario’s Truck Poster Program. The posters not only increase the exposure of a reported case, they are a vital tool in generating sighting tips through the organization’s 24-hour toll-free line, says Jody Frame, public relations and special events, Child Find Ontario.

“Once they see the face of the missing child, maybe it will help trigger their memory of seeing that child someplace before,” Frame says. “These programs are so important because they help us maintain our recovery rate.”

The program, now in its fourth year, is one of Child Find’s many search and recovery programs, which have helped the organization maintain a recovery rate of more than 90% with registered cases.

Currently Child Find has 26 partners involved with the Truck Poster Program, including Bison Transport and Compass Freight Services, with 400 posters in circulation across Canada. Participating companies receive a new poster every six months or until the child is found. Frame says there is no obligation to stay involved with the program for an assigned length of time and there is no minimum order of truck posters.

Posters are made from a vinyl, self-adhesive material and are designed in such a way as to not damage the paint and withstand truck washes. The posters are 19″x27″ at a cost of $10 each, which covers the materials, design and distribution of the posters.

Companies interested in taking part in the Truck Poster Program can call Frame at 800-447-6047 ext. 230 or visit www.ontario.childfind.ca.


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