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Western Star Continues Offensive

WILLOUGHBY, Ohio - Western Star is continuing a product offensive which will include new products and options aimed at expanding the brand's growth in the U.S. and Canadian markets.


WILLOUGHBY, Ohio – Western Star is continuing a product offensive which will include new products and options aimed at expanding the brand’s growth in the U.S. and Canadian markets.

Within the past two years Western Star has introduced a number of new sleeper options, the new LowMax and the extreme-duty twin-steer 6900 XD while enhancing its existing product line. However the company says it’s not yet finished.

“Our goal is simple. We want to custom build trucks for customers who want to project their individualism while operating in a rugged, premium vehicle,” says John Merrifield, senior vice-president, sales and marketing for Western Star Trucks. “For the past few years, we’ve listened to our customers and introduced many new products that enhance that image and answer their needs.”

Merrifield says the company has more plans in the pipeline.


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