Yokohama adds three new members to tire family

by Katy de Vries

TORONTO, Ont. – Yokohama has introduced a new family of premium long-haul tires with the purpose of counteracting the market trends of increasing fuel costs, longer hauls and higher speeds.

“The market demanded that we raise the bar,” says Greg Cressman of Yokohama, “and we want to continue our dedication to the highway market.”

Tires are considered one of the highest necessary operating expenses, and in an attempt to decrease these costs, Yokohama’s tire engineers designed three new tires they claim will increase tread life, decrease irregular wear, increase fuel efficiency, improve durability, enhance safety with reliable traction and improve driver comfort.

Yokohama created an entirely new manufacturing process based on the premise that long wear is dependent on irregular wear thus controlling irregular wear can result in a longer life for the tire.

All three tires are manufactured with Yokohama’s stress control technology, maximized conservation concept and the strain energy minimization concept.

The RY637 is the premium steer tire, which is designed for enhanced fuel efficiency, a long tread life and a reduction in irregular wear.

The premium drive tire, TY527, features solid traction and exceptional tread life, and the RY587 premium trailer tire was designed for durability and reduced free-rolling wear.

Cressman says Yokohama has passed fleet expectations by 33 per cent with the introduction of the new long-haul tires.

For more information, visit or call 800-661-4033.

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