TORONTO, Ont. – Yokohama Tire was the official tire partner of the 2003 Molson Indy Toronto from July 11 to 13, which significantly increased its involvement with Canadian Motorsport. This association was expected to enhance Yokohama’s image and raise awareness of its lineup of ultra-high performance advanced vehicle system tires (AVS), said Stephane Morel, national manager, marketing and communications, consumer products.

“Our new role as official tire partner and our visible role in the Toyota Atlantic Championship will considerably raise our profile at the Molson Indy Toronto, and we will be reinforcing that association with track signs and banners at the event,” said Morel, prior to the race. He added Yokohama would not only be supplying racing tires at the event but would also provide service at each race through its racing services arm.