LANGLEY, B. C. –A cross-Canada program for Yokohama heavy truck tire dealers and fleet customers is intended to showcase the eco-benefits available to truckers.

The Yokohama Zen Road Show is a combined trade show and information session that is being promoted to highlight the company’s new Zenvironment tire manufacturing process, and its contribution to fuel economy, improved tire life, and other environmental benefits, the company has announced.

The meetings and displays are being staged for dealers and fleet customers in 11 locations from Vancouver to Quebec City, beginning March 3, and illustrate the new Zenvironment manufacturing technology, states the company.

Special offers for dealers and fleet customers will provide savings on the premium line.

While the cost savings are appealing to buyers, the environmental benefits inherent in the new line provide a selling advantage that operators can use with their customers, according to Jonathon Karelse, manager of marketing for Yokohama Tire.

“Many companies are looking through their entire supply chain to ensure they are meeting high standards of environmental performance, and that includes transportation,” Karelse says.

The theme of environmental responsibility pervades the entire road show, Karelse adds.

“Even the ballpoint pens are made of a corn-derivative product. Put them in your potted plant and they dissolve.” •