CLEVELAND, Ohio — TMW Systems has named Caroline Lyle its new vice-president of marketing.
She will oversee all marketing and communications programs to support the company’s transportation management, asset maintenance, last-mile delivery and business intelligence solutions and products, the company announced. She will report to TMW executive vice-president Scott Vanselous.
“Caroline has deep insight into the competitive demands facing transportation businesses of all types and sizes,” TMW president Dave Wangler said. “Her background and strategic marketing skills will be invaluable in helping us connect with new and existing customers who understand the vital role technology can play in realizing their business objectives.”
Lyle was formerly president and CEO of Torque Marketing Group.