Trucking HR Canada report helps industry attract Millennials

by Truck News

OTTAWA, Ont. – With only 15% of today’s truck drivers under the age of 35 and half of industry employers lacking a plan to attract younger employees, Trucking HR Canada is looking to help.

Releasing its report Millennials Have Drive – A Roadmap for Canada’s Trucking Employers to Recruit and Retain Millennials, Trucking HR Canada addresses the challenges in attracting and hiring today’s younger workers.

“With the industry’s growing labor needs, Canada’s trucking employers need to be prepared to welcome this generation into the workplace,” said Isabelle Hétu, director of programs and services at Trucking HR Canada. “And, some employers across the country are leading the way in this race for talent and reaping the benefits. In fact, 77% of the 2017 Top Fleet Employers have 20% or more of their drivers under the age of 35 with overall turnover rates below 22%.”

The report provides recommendations for professional development and training, flexible work opportunities, and career advancement.

Visit to download a free copy of the report.

Have your say

This is a moderated forum. Comments will no longer be published unless they are accompanied by a first and last name and a verifiable email address. (Today's Trucking will not publish or share the email address.) Profane language and content deemed to be libelous, racist, or threatening in nature will not be published under any circumstances.


  • Trucking HR Canada-very simple logic,monetary gain equal to other trades and Canadian millennials will show interest. Contemporary rates of pay will only attract a lesser quality of “Professional” Driver as we now have in this country. Commercial vehicle accidents a daily occurrence in Canada!!!