Big toys for big boys (and girls) hit road with International
September 1, 2005
TORONTO, Ont. - International Truck and Engine Corporation made a stop in Toronto in July during its North American tour to showcase what the company has touted as the "world's largest pick-up," and s...
TEST DRIVE: Tour attendees got a chance to take'er for a spin.
TORONTO, Ont. – International Truck and Engine Corporation made a stop in Toronto in July during its North American tour to showcase what the company has touted as the “world’s largest pick-up,” and several commercial trucks geared to the urban delivery and work truck market.
“Commercial truck owners, fleet managers and maintainers have some of the toughest jobs in the country, but that doesn’t mean they can’t do their job and have a little fun too,” said Al Saltiel, vice-president of marketing, Truck Group, International. “We’ve created an experience for our customers that combines our Midwestern hospitality with some good old fashioned tire kicking.”
Indeed, there was no shortage of hospitality at Downsview Park when the tour touched down there in July. Tour attendees, many of them fleet owners, were invited to tire kick, sip on cold lemonade, take International trucks for a spin on two ride-and-drive courses, relax in a big air-conditioned tent with customer lounge or visit one of the fun stations, such as the remote control course with a slightly smaller version of the “world’s biggest pick-up” – otherwise known as the CXT.
The tour had an urban focus, showcasing trucks like the market leading International 4000 Series, which are commonly seen around cities delivering fish, auto parts, beverages and the like. But dump trucks and other work trucks were also on site, as well as the International 8000 Series heavy truck favoured for regional hauls.
Headlining the tour were some new little trucks called the International CF Series – (CF stands for cab forward, with the engine under the cab) allowing the trucks to have greater visibility and maneuverability.
And of course the International CXT, the “world’s largest pick-up” was on site and available for test-drives, as well as the new International RXT, a more than five-tonne, 22-foot long commercial 4×2 pick-up truck, built specifically for business owners who want a truck that promotes themselves as much as their businesses.
Besides ride and drive opportunities, customers were also introduced to show-only financing and warranty specials, sweepstakes to win an International CF Series truck, a NASCAR race package to meet NASCAR champion driver Kurt Busch and IRWIN tools skills competitions.
And International also demonstrated its Aware Vehicle Intelligence, a telematics system (not yet available in Canada) that enables the fleet manager to monitor truck routes, performance, maintenance, security and fuel. International experts in the areas of engine, finance, used trucks, parts and service were also be available.
The event also had representation from area dealers who were on hand to answer questions and help attendees feel at home.
“This is a special opportunity for our customers to see all that International offers in a dynamic setting and for attendees to find out why so many customers put their trust in our dealers,” said David Johanneson, group vice president, sales and distribution, International. The first Taking It to the Streets event took place in Chicago June 29, followed by another event in New York, July 13-14 and in Toronto, July 27-28 at Downsview Hangar.
The tour will wind up with five more dates, in Washington, Atlanta, San Francisco, Los Angeles and Dallas.