Bridgestone Commercial Solutions introduces new R268 Ecopia tire for high scrub environments

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NASHVILLE, Tenn.  – Today Bridgestone Commercial Solutions rolls out a new edition to its Ecopia product line.

The R268 premium all-position radial is designed for regional and pickup and delivery fleets providing tire performance that stands up to high scrub environments while offering fuel efficiency advantages too.

“Up until now local and regional pick-up and delivery fleets had to choose between a long wearing tire for high-scrub applications or a tire designed for pickup and delivery use,” said Bert Jones, Manager, Product Marketing, TBR, Retread and OTR, Bridgestone Commercial Solutions. “The R268 Ecopia meets both these needs, plus is EPA SmartWay® verified and California Air Resources Board (CARB) compliant. In an era where many fleets measure tire performance according to fuel-efficiency, the Ecopia product line continues to deliver with this latest addition.”

The R268 Ecopia has a unique tread design and comes with protective features in the casing to help resist damage from curbing and maneuvering scrub, extending tread life, the company says. Additional features include:

  • Wave Channel Design – reduces groove bottom strain, combating the initiation and spread of irregular wear
  • Optimized Rib Distribution – ribs are proportioned for added stiffness, helping to reduce irregular wear throughout the footprint
  • NanoPro-Tech Compound – limits energy loss for improved rolling resistance and optimum fuel efficiency
  • High Scrub Tread Compound – enhances resistance to tread scrubbing, increasing tread life

The R268 Ecopia is available today in size 295/75R22.5 in the U.S. and Canada. Additional sizes will launch in the coming months. To learn more, visit

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