NASHVILLE, Tenn. — Bridgestone/Firestone Tire today unveiled its newest marketing initiative – an ad campaign emblazoned on its own trailers.
The trailers, attached to 200 of the company’s 18-wheel commercial trucks travelling the United States, feature a montage of the company’s brands.
The Bridgestone brand is represented on one side of the trailer montage and the Firestone brand on the other. Each side of the truck’s cab also bears a representative image of a tire tread imprint specific to either the Bridgestone or Firestone brand.
The “traveling billboards” feature a cross section of tires from the Bridgestone- and Firestone-branded family of products. Represented on the Bridgestone-branded side of the trailer are pictures of the brand’s ultra-high performance passenger, motorcycle, commercial truck and racing tires representing the brand’s fitments on an Enzo Ferrari, motorcycle, 18-wheeler and a stylized Grand Prix racecar, respectively.
Featured on the Firestone-branded side of the trailer are pictures of the brand’s agricultural and racing tires – on a tractor and an Indy car – as well as a historic picture of Harvey S. Firestone, the founding father of the 102-year-old brand, pictured in 1930 with an early pneumatic Firestone tire for use on heavy equipment.
“These montages illustrate the diverse vehicles on which one might find a Bridgestone- or Firestone-branded product,” said Mark Emkes, chairman, CEO and president of BFNT. “Whether it’s the images that portray our long-standing relationships with well-established American brands – some tied to our long history in racing – or others that reinforce our legendary past, these collages carry a powerful message: Bridgestone and Firestone brands are an integral part of American culture.”
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