Cat enjoying success with ACERT

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PEORIA, Ill. — Caterpillar says its ACERT engine technology is paying big dividends as the company has reached a new benchmark in terms of market share.

Cat says it has sold engines to more than 15,000 trucking companies since Oct. 2002, giving the company a market share of 35 per cent for heavy-duty truck engines through October, 2003. This is the largest market share the company has ever enjoyed.

Not all of those engines were completely ACERT engines, however. But Cat says customers who had prior access to the fully ACERT engines have responded strongly.

“We think these numbers reflect customers’ confidence in our ability to deliver overall value,” says Steve Brown, marketing manager, Caterpillar On-Highway Engine Department. “The proven technologies that make up ACERT ensure that truck owners will continue to get the reliability, fuel economy and low operating cost they expect from Caterpillar.”

By next month, Cat expects to be shipping only fully ACERT engines, having phased out the bridge engine.

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