FORT MILL, S.C, — Continental is bringing back Off The Road sales and product liines to the Americas markets starting August 2016, the company announced recently.

This will be the first time Continental has entered the Americas OTR markets in a decade.

The decision to reenter the markets after the long hiatus was based upon several factors, including dealer enthusiasm for Continental products.

“From a tire dealer’s perspective Continental is a great partner,” said Dan Rice, president of Piedmont Truck Tires, a longstanding Continental truck tire seller founded in 1978, with nine locations located in and around the Carolinas. “Continental has trouble-free products at fair prices that allow the dealer to make money and still offer a great value to the customer. We’re all very excited to see them bring OTR back into the mix.”

Continental says the addition of the OTR segment will increase the reputation CST has as a supplier of material handing tires, including forklift, airport, port and container handling segments. Continental is planning to rollout with four sizes initially and intends to add to the product portfolio over the coming months and into 2017.

To celebrate the reentry into the Americas market, the Off The Road team hosted an employee event at the Continental US headquarters in Fort Mill, SC on August 2, 2016.

“This is a tremendous occasion not just for us, but for all Continental employees,” said Federico Jiminez, CST Manager for the Americas. “We are entering the very robust market after a decade and we are in a position to do truly great things for our customers across the Americas. Everyone has worked hard to make this day a reality, it really deserves a celebration.”