Continental theme highlights Volvo calendar
GREENSBORO, N.C. — Two months in 2008 will be dedicated to scenic Canadian landscapes as part of Volvo Trucks North America’s new calendar.
The title of Volvo’s 2008 “North American Iron Mark Tour” calendar refers to the historic badge found on the grille of every Volvo truck and to the way the calendar’s photography crisscrosses the continent.
The calendar reflects the combined efforts of Volvo and its dealer network. Volvo Truck dealers from 12 cities in Canada, Mexico and the US provided trucks and local support to Volvo’s photographic team.
“The support our dealers provided in creating this calendar mirrors the support they give Volvo customers every day in North America,” said Tony Picarello, Volvo’s executive director of marketing. “The photos in the calendar showcase our beautiful trucks, but the text for each month ties in how Volvo and its dealers drive success for our customers through parts, service and advanced features such as Volvo Link Sentry.”
The trucks shown in the calendar are not show trucks – these depicted vehicles are real-world trucks, chosen straight from dealer inventories in each city.
The calendar is now available from Volvo dealers; or, it can be purchased online at www.volvocalendars.com.
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