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Daimler still has big designs for vocational market

CABO SAN LUCAS, Mexico -- Daimler Trucks North America (DTNA) remains committed to growing its market share in the vocational market despite the fact its efforts to date have not led to a leadership position, says David Hames, general managers...


CABO SAN LUCAS, Mexico — Daimler Trucks North America (DTNA) remains committed to growing its market share in the vocational market despite the fact its efforts to date have not led to a leadership position, says David Hames, general managers of marketing and strategy for DTNA.

Since deciding to make a play for the lucrative vocational market a few years ago, DTNA has been able to gain the leading market share in the food beverage and also the refuse side of the business in Canada and the US but when it comes to the utility, government and construction markets, International still reigns as the market leader while Kenworth has the lead in specialized hauling.

“We’ve woken up the competition and we’ve grown even though we haven’t achieved a leadership position,” Hames said. “But now that we’ve got (the competitors’) attention, this is where it gets interesting. We’ve got a target on our back now.”


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