Toronto-based Magic Touch Decal Removal is a new and “affordable” de-identification service that
professionally removes logos and other applied graphics from trucks and trailers, and then restores the original
surface to “like new” condition. Better yet, it’s 100% mobile — at least, for the moment, if you’re in southern

It’s a two-pronged process perfected through experimentation, says proprietor Jeff Halberstadt, who
developed the system. The first step is the application of low-pressure/high-temperature steam to loosen and remove any type of graphic material with no harm to the original surface. The steam application is done efficiently by way of a special, patent-pending apparatus.

Next comes the application of a 100% environmentally friendly chemical compound that eliminates any
remaining adhesive residue, making it ready for another logo application or for re-sale.

All of this is done in a mobile operation that sees Magic Touch come directly to customers, thereby reducing
the time a vehicle is out of service for de-identification by as much as 25%.

Halberstadt has retrofitted a new 14-ft trailer with a steam boiler, gas-powered electric generator, and a
pressure washer. It also has water storage capacity of over 200 gal. Essentially, this trailer is 100% self
contained and able to work in virtually any location. A step van is presently being retrofitted to carry heavier
equipment, which will expand the service.

The company does not yet have a website but can be contacted by e-mail at or by phone at 416-918-7344. The service will be launched this month.

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