LOUISVILLE, Ky. — East Manufacturing announced the release of their new Genesis aluminum dump and transfer trailers at the Mid-America Trucking Show this past week.

“It’s nothing our industry has seen before,” says David Tate, East Manufacturing’s president. “Esthetics are just part of the deal you get.”

The product, which has been in development for two years, cost less to operate, last longer and looks better.

“Genesis is a bold new concept in design and construction to lead the industry in a new direction,” says Tate. “It will help reduce customer operating costs and increase productivity and profitability.”

The most striking aspect of the new Genesis trailer is the smooth sidewalls of polished aluminum and the aerodynamics of the Genesis trailers can yield fuel savings of five to 10 per cent.

The smooth sides can be left polished or can double as space for company names, logos or attention getting graphics acting as the ever popular rolling billboards.

“Genesis trailers not only look better, they’ll last longer because of their greater strength, and they’ll be worth more at resale,” says Charles Wells, East director of dealer development and dump trailer products.

The sidewalls are built of double-wall aluminum extrusions robotically welded together in a patented process. Each two-inch thick extrusion runs the full height of the sidewall, and has two internal ribs connecting the inner and outer skins. Computer analysis, laboratory testing and extensive field-testing show this sidewall to have superior strength, with better resistance against bowing than the traditional sheet-and-post construction.

“Hard hits on the inside won’t show through on the outside,”says Wells.

With vertical ribs every three inches, the Genesis sidewall has eight times the support provided by external posts positioned every 25 inches.

When wear is a major concern, Genesis trailers can be specified with thicker inner skins in the rear four feet where most wear occurs, putting additional aluminum where it counts most.

The trailers also employ an interlocking system that makes the wall-floor connection stronger. Cross members and floor plates interlock with the rub rail forming a pocket to accept the sidewalls.

The new Genesis is comparable in weight to other East sheet and post counterparts while the price comparison is slightly more expensive (an added $1,500 to $1,800 US). The trailers also come with the East five-year limited warranty and will soon be available in Canada.