SAVANNAH, Ga. — Great Dane has revamped its complete product line, introducing the Champion dry van, Everest refrigerated trailers and Freedom flatbed.
The trailer manufacturer has dubbed its transformation ‘Evolution,’ and said the changes were necessary to keep pace with the rapidly changing industry.
“The last two years have been filled with tremendous change for us as a nation and as a company,” said Bill Crown, president and CEO of Great Dane. “In addition to a turbulent global economy, our own corporate leadership team weathered an unexpected transition. Instead of allowing circumstances to determine our future, the team at Great Dane accepted these challenges as the perfect opportunity to revolutionize the trucking industry by setting a new benchmark for quality. This is just one part of our long-term commitment to continually raise the industry’s standards for products, sales and service.”
Great Dane says the new line of trailers represents its best-ever product mix. Each of the three trailer lines will include three models.
The Everest TL and Everest SS are designed for longhaul truckload reefer market while the Everest CL is a high-spec offering for grocery and multi-temp applications, the company announced.
The Champion SE is spec’d for heavy-duty productivity for fleets, while the Champion CL is a versatile freight van that can be spec’d for various needs and the Champion CP boasts Great Dane’s composite panel technology.
On the flatbed side, the Freedom SE is a heavy-duty all-steel flatbed trailer with available straight, drop or extendable bodies. The Freedom LT combines steel and aluminum for lighter weight and the Freedom XP is an even lighter-weight option, coming in at 1,000 lbs less than the LT, the company says.
The van trailers will debut Great Dane’s new EnduroGuard, a reinforced, corrosion-resistant rear frame for improved strength. The trailers will also feature LED lamps with dual-intensity lights. PunctureGuard will be the standard lining on refrigerated tralers, the company announced.
Meanwhile, the company has redesigned its logo, adding a reflective background and polished chrome rim.
“Changes to our corporate logo are subtle enough to rejuvenate its image but maintain brand recognition,” said Brandie Fuller, vice-president, marketing at Great Dane. “We’ve updated the oval with modern touches, but are moving back to all red markings on our products to honor the history of the brand, which has been red since 1951.”
The new trailer line will be showcased at the Mid-America Trucking Show in Louisville, Ky. March 22-24.
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