Hino gears up for launch of 2010 engines

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NOVI, Mich. — Hino Trucks taking a number of steps to prepare both customers and dealers for the launch of its Selective Catalytic Reduction (SCR) engine technology to meet the upcoming 2010 emissions regulations.


For starters, Hino has created a new microsite (www.hinoscr.com) explaining the manufacturer’s development of the new technology and what it means for Hino owners. Included will be a page with frequently asked questions about SCR and Diesel Exhaust Fluid.


In addition, Hino has scheduled a series of 2011 model year launch events for its dealers beginning the first week in December. During these launch events, Hino dealers will have the opportunity to test drive and learn about Hino’s new 2011 product strategy and technologies.


“Hino Trucks will be fully compliant in meeting the 2010 emissions regulations by using the proven technology of SCR,” said Glenn Ellis, vice-president of marketing and dealer operations for Hino Trucks. “The ability to reduce emissions to near-zero levels while improving fuel economy distinguishes SCR as the only proven emissions control technology that is as good for business, as it is for the environment.”


George Daniels, vice-president of service operations for Hino, says the technology “allows the engine to operate at max performance level without the additional engine stress needed to control NOx with EGR alone,” adding that the company is seeing excellent results in its customer field tests. Hino will implement an emissions surcharge of $6,700 per vehicle.


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