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Mack applies integration to the support side of the business

ALLENTOWN, Pa. -- Building on its ‘Mack’s got your back’ campaign, Mack Trucks is now offering a new Complete Care service that provides preventive maintenance and periodic vehicle inspections as part of its Mack Pedigree...


Mack now offers preventive maintenance and vehicle inspections as part of its integrated aftermarket support program.
Mack now offers preventive maintenance and vehicle inspections as part of its integrated aftermarket support program.

ALLENTOWN, Pa. — Building on its ‘Mack’s got your back’ campaign, Mack Trucks is now offering a new Complete Care service that provides preventive maintenance and periodic vehicle inspections as part of its Mack Pedigree Uptime Protection program.

The service can be purchased when a new truck is ordered, with the cost bundled into the purchase price of the truck, or it can be bought separately in 36-, 48- and 60-month terms.

Customers can then ensure their trucks are in top running condition by conveniently scheduling inspections using the Mack OneCall customer support network. The goal, Mack officials said when announcing the new service this week, is to help customers comply with the Compliance, Safety and Accountability (CSA) enforcement regime while also keeping trucks running smoothly and efficiently.

“With this new offer, we’re expanding upon what Mack does best – providing total business solutions that minimize vehicle downtime and maximize customer profitability,” said John Walsh, Mack vice-president of marketing.

Maintenance and inspections performed on the trucks can be monitored and tracked through Mack’s MVASIST Web-based fleet service management platform. MVASIST has been offered free of charge on new Mack trucks delivered after Jan. 1, 2012.

The program allows owners to track any work that’s been done on the trucks, communicate with service providers, manage costs, view a complete service history and access invoices and work orders.

Complete Car is being offered as part of the Bulldog Asset Protection component of Mack Pedigree Uptime Protection, which Mack dubs “an integrated suite of aftermarket solutions.”

The other two components to Mack’s Pedigree Uptime Protection program are Bulldog Service Management (which uses MVASIST to streamline maintenance and repairs processes) and Bulldog Parts Purchasing (which provides 24/7 access to parts online).

Mack’s Walsh said the company’s trucks are already fully integrated, and now its aftermarket support services have been integrated as well under the Pedigree Uptime Protection program.

“We have extended the concept of integration to the entire truck ownership and operating experience,” Walsh said, noting even Mack Financial Services has been brought under the Pedigree Uptime Protection umbrella. “In doing that, we provide a total business solution.”


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