LEHIGH VALLEY, Pa. — The Bulldog, corporate symbol of Mack Trucks, Inc., is now the host of a CD-version of the popular Mack Challenge trivia game.
“Don’t get me wrong — being a hood ornament will always be important to me, but after picking bugs out of my teeth for more than seventy years, I’m ready to try other things,” the Bulldog reportedly told close associates. “Becoming a swimsuit model was a logical first step. But now I want to see if I have what it takes to make it in this dog-eat-dog game show business, and I’m jumping into my new role with all four paws.”
He added, “I may not be Bob, but I guarantee I’m a barker.”
Traditionally played at trade shows, Mack Challenge is a trivia game in which contestants answer questions about a variety of topics, including the company and its vehicles. An animated version of the Bulldog hosts the new CD-version of the game. The CD also features videos about Mack, and a direct link to the company’s web site. The goal is to provide customers with information about Mack and its products in an entertaining and interactive way.
BrandGames, a New York-based digital marketing company, developed the Mack Challenge CD. Mack plans to distribute it to customers primarily through direct mail, trade shows and dealer sales personnel.
Visitors to www.mackswimsuit.com can still view the photos that revealed never-before-seen sides of the much-loved canine-and gave new meaning to the phrase “Built Like a Mack Truck.”
For more information about Mack, visit our Web site at www.macktrucks.com
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