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Mack fortifies traditional strength with Granite Series

LAS VEGAS, Nev. -- Looking to significantly expand its current position as the number one supplier of heavy-duty vo...

LAS VEGAS, Nev. — Looking to significantly expand its current position as the number one supplier of heavy-duty vocational vehicles in North America, Mack Trucks, says it has raised the bar.

The new Mack Granite series of vocational vehicles is targeted to build on traditional Mack strengths, as well as generate new opportunities in various geographical and vocational market segments.

“With the new Granite series, Mack has a truck that thoroughly addresses the demands of today’s customers for sharp styling, operator-friendly features, and up-to-date electronics and technology,” says Kevin Flaherty, Mack senior vice-president of sales. “Yet, with all that is new and exciting about the Granite platform, we haven’t forgotten the qualities that have kept us on top of the vocational market for decades — the strength and dependability of the Granite will continue to set the standard for the industry.”

With a variety of configurations available, the Granite product line covers the complete spectrum of vocational market needs, including everything from a cost-effective basic specification truck for fleets, to the growing need for strong yet weight-efficient construction trucks, to a high-end premium vehicle for owner/operators.

The new Granite chassis is well suited for a variety of applications, including dump, refuse, mixers, and vocational tractor applications such as the hauling of lowboy trailers.

The introduction builds off the Granite Bridge Formula truck, which was introduced in March as a lightweight, yet highly durable option for those areas of North America where vehicles must conform to strict bridge formula weight regulations.

“Vocational truck drivers continue to gain a stronger voice in establishing purchasing criteria,” says Flaherty. “With the Granite series, we’ve delivered all the features today’s drivers demand — especially when it comes to interior comfort, visibility, and easy cab entry and exit.”

The Mack E-Tech engine is standard on the Granite truck, in horsepower ratings ranging from 300 to 460. The unit is a six-cylinder, in-line electronically controlled diesel engine.

The Cummins ISL Series engine, rated at 310 to 330 horsepower, also is available as an option. The lightweight 9-liter ISL has full authority electronics and a high-pressure fuel system.

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