Mack launches online tribute to Titan
LEHIGH VALLEY, Penn. — Mack Trucks has launched a new Web site to help promote what it considers to be its most powerful highway truck ever.
Visitors can now get a closer look and seek other details about Titan by Mack at:
“When you unleash a truck this big and bold, you anticipate turning heads,” said Michael Reardon, Mack vice-president of marketing. “But the level of interest in the Titan by Mack has, quite frankly, exceeded expectations. We created this Web site to build on that excitement, and provide customers with an online experience as powerful as the truck itself.”
The new Web site has been designed to allow visitors to experience the model’s features and benefits, according to Mack. Visitors can personalize the truck in the “Showroom” section, by choosing exterior colors and interior trim levels. The “Features” section allows visitors to look more closely at the key details of the truck and engine, through the use of rollover buttons and detailed images. The “Gallery” section lets the dedicated Titan by Mack fan, download computer wallpaper and screensavers, plus photos and videos of the big truck in action.
Introduced in March, Titan by Mack is considered an “engineering marvel,” by the truck manufacturer. With a 605 horsepower Mack MP10 engine and 2,060 lb.-ft. torque, the Titan has been designed for the “heaviest of heavy hauls,” states Mack, such as logging, oil fields or the other severe service applications.
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