Mack taps product programs VP

LEHIGH VALLEY, Pa -– Mack Trucks has named Bruce P. Hollenbeck to the newly created position of vice president of strategic product programs in the Mack Product Portfolio Management organization.

He reports to Tom Kelly, senior vice president of product management.

In this role, Hollenbeck will develop, evaluate, propose and guide the department’s efforts to set strategic project direction for Mack products, the company says.

Hollenbeck led product planning activities at Mack for the past 15 years, including the complete renewal of the Mack product range.

Prior to that, he spent 20 years in Mack’s engineering department and was responsible for highway trucks before assuming his role in product planning.