The International LoneStar is more customizable now, thanks to a new line of custom parts through Navistar Parts.
LOUISVILLE, Ky. — Customers of International’s new LoneStar highway tractor can now customize their truck by purchasing accessories from a new parts line exclusively for LoneStar owners.
Navistar announced the availability of its new DoubleSix Customs at the Mid-America Trucking Show this week. Initially, the collection will include 40 interior and exterior parts, but company officials said the line will be expanded to provide more options. Included in the initial offerings are sun visors, light bars and panels, exhaust, shifter accessories and door handles.
“Today’s professional drivers take great pride in their trucks and customization is extremely important,” said Rommel Miranda, vice-president, sales and marketing, Navistar Parts. “Customers want to portray a professional image as well as make a statement about themselves and their truck.”
The new custom parts line is named after the infamous Route 66.
“On Route 66, there was no doubt who owned the road,” pointed out Miranda.
The custom parts will be offered through International’s dealer network beginning in the fall. The LoneStar was first introduced at the Chicago Auto Show last month and was re-launched at the Mid-America Trucking Show this week. Company officials say that in addition to its bold new look, customers also will appreciate the ability to customize the truck by fitting it with stylish add-on components.
Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry. All posts by Truck News