NEW YORK, N.Y. — Michelin painted the sky in four major cities around the world last night as a reminder of the companys environmental initiatives through the production of fuel-efficient tires.
The tire manufacturer projected green meters in Berlin, New York, Paris and Shanghai to bring attention to its contribution to the environment. The meters displayed the fuel savings and emissions reductions resulting from Michelins line of green energy-saving tires.
Featuring the Michelin Man, the meters were projected last night at 7 p.m. local time on the facade of the Park Inn Hotel in Berlin; on the NASDAQ and Reuters boards in Times Square, New York City; in the Port de Suffren at the foot of the Eiffel Tower in Paris; and on the City Group Mansion tower, across from the Bund, in Shanghai.
Michelin estimates its fuel-efficient tires have reduced fuel consumption globally by 2.38 billion gallons, resulting in a CO2 savings of 25 million tonnes the equivalent absorbed by about 880 million trees each year. The company says its tires save 11.6 gallons of fuel around the world every second. More details are available on a special Web site: www.michelin-green-meter.com.
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