PARIS — Energy efficient tires have saved more than 10 billion litres of fuel and more than 25 million metric tonnes of CO2 emissions, according to Michelin, which has marketed the environmentally-friendly product since 1992.

“The 600 million Michelin green tires sold worldwide over the past 16 years have saved 43.9 litres of fuel each second, corresponding to a purported 109.14 CO2, kept out of the atmosphere,” said Michelin in a recent announcement.

“This is a crucial challenge at a time when skyrocketing oil prices are impacting the entire global economy and reducing consumer purchasing power.”

Michelin says that its goal is to design tires that help fuel consumption while maintaining the same “high” performance in the areas of safety and tread life. The company says that a commitment to preserve the environment and energy resources has guided Michelin throughout its history.

“In the past 16 years, Michelin has developed no fewer than four generations of green tires. The latest addition, the Michelin Energy Saver, substantially reduces fuel consumption once again, and improves environmental performance while ensuring complete safety and the longest mileage in the market.”