Mitsubishi Fuso brings operations home

KAWASAKI, Japan — Mitsubishi Fuso Truck and Bus Corporation announced a plan to consolidate its North American operations.

Mitsubishi Fuso Truck of America, owned by Daimler AG, will now handle all brand-related operations, including vehicles sales, marketing, product applications, distribution, dealer relations, parts and service, and will be the dedicated wholesale organization for Mitsubishi Fuso in the U.S. and Canada.

Since January 2008, the brand’s sales, marketing and distribution functions have been handled through the Sterling Trucks organization of Daimler Trucks North America (DTNA).

In October, though, DTNA announced it would discontinue the Sterling brand in response to continuing depressed demand across the industry. Therefore Mitsubishi Fuso’s main sales and marketing operations will be transferred in-house.

"Mitsubishi Fuso is focused on further developing the Mitsubishi Fuso brand in North America," said Mr. Kai-Uwe Seidenfuss, MFTBC Vice President of Sales & Service International. "We will continue to offer a line of well designed, fuel efficient trucks and back them with strong support and services. We would also like to thank our sister company Daimler Trucks North America for their stewardship of the Mitsubishi Fuso brand."

Mitsubishi Fuso offers mainly diesel cab-over-engine trucks, ranging from 5.7 tons to 15 tons in North America. It has a dealer network of about 190 locations throughout the U.S. and Canada.