REGINA, Sask. — Freightliner Truck Sales Regina Ltd. has a new moniker as do several of the company’s related dealership locations.
Freightliner Truck Sales Regina Ltd. is now officially known as Warner Truck Industries Ltd. The Thomas Bus Centre division is now Warner Bus Industries Ltd. and the trailer division is now Warner Trailer Industries Ltd. A related company — Warner American LaFrance located in Moose Jaw — will also change it’s name to Warner Fire and Rescue Industries Ltd. to better demonstrate it’s true abilities in that business, according to company president Graham W. Warner.
“Our growth and diversification in supplying the transportation industry for the past 21 years has grown tremendously,” he explains.
“We now find that marketing and servicing Freightliner trucks throughout southern Saskatchewan, Thomas Built buses throughout all of Saskatchewan, and most recently adding Doepker’s complete line of trailers throughout southern Saskatchewan and Alberta, challenges our marketing efforts under our current name Freightliner Truck Sales Regina Ltd.”
The trade name for all of the associated companies will be Warner Industries.
“This new branding allows us to market more appropriately into our larger territories as well as focus the divisions effectively into their own markets,” explains Warner. “Out of all this, one thing that will not change is the commitment you will receive from our friendly fun group of people. We truly are passionate about customer service!”
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