The online store, which debuts today, will feature hundreds of popular parts from the Partsmart line, Navistar’s value line of all-makes parts sold through their International and IC Bus dealer network.
Parts orders placed online will be filled by the customer’s local dealer.
“Navistar is taking a leadership position in e-commerce for heavy duty truck and bus parts,” said Michael A. Cancelliere, senior vice president and general manager for Navistar Parts in North America. “With a customer-friendly interface and the ability to order 24/7 online, our new website allows our dealers to extend their customer reach and makes it easier for customers to do business with us.”
The company says the site is marketed to internet-savvy customers who may not regularly visit a dealership for service, "but has the knowledge and ability to know what parts are needed and how to install them."
In the coming months, the company plans to increase the number of parts offered online.
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