GREENVILLE, S.C. – Michelin Americas Truck Tires has launched a new smartphone application for its Advantage Program members.

With the app, those in the advantage program (fleets and owner/operators with less than 100 vehicles) benefit from the easy access digital membership cards, the most frequently used dial-in numbers and links to dealer locators and fuel and weight saving calculators. There is also a calculator that provides an analysis of the potential value and yearly savings that can be gained by using Michelin tires.

“The Michelin Advantage Program is free for small fleets and owner/operators and it is designed to give them a competitive advantage on the road,” said Bianca Hogan, US country marketing manager, Michelin Americas Truck Tires. “This app provides a direct connection to Michelin, and gives members access to consistent, national tire pricing, around-the-clock emergency road service and many other business tools that include an easy, on-the-go option to help maximize the benefits of the Advantage Program.”

The app is available for download via the iTunes App Store or through the Google Play Store by searching “Michelin Advantage.”