IRVING, Tex. — Nissan Diesel America will now be known as UD Trucks North America.
The name change, which takes effect on May 1, reflects the name change of parent company Nissan Diesel Motor Company to UD Trucks Corporation.
In conjunction, a new brand identity strategy will incorporate a re-designed UD Trucks logo and service mark, as well as plans for new dealership brand identification for the UD Trucks product line.
"We will strongly promote UD Trucks North America and the UD Trucks brand of medium-duty diesel trucks, which is one of the Volvo Group brands in North America," said Dayle Wetherell, president.
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