DENTON, Texas — Peterbilt says its customers may find it nearly irresistible to look ahead in its new 2006 calendar. Packed with 12 original images showcasing the company’s entire product line, as well as a vintage 1939 model, the new calendar provides twice as many photos as previous editions and features new branding concepts.
“The 2006 calendar is a mixture of tradition and innovation. Trucks are strategically grouped to highlight the breadth and diversity of Peterbilt’s product lineup and the wide array of customer requirements they meet,” said Karen Konecny, Peterbilt’s communications director. “The new calendar is true to the decades-old tradition of pairing beautiful trucks with distinct settings, and for 2006, customers can enjoy twice as much of it.”
Also new this year, Konecny added, is the addition of inset photos in the appointment version of the calendar that highlight certain “distinctions of class” for the truck or trucks featured that particular month. For instance, photos of the company’s new cab interiors – the Platinum, Prestige and ProBilt – are shown with the trucks they are typically spec’d with for the markets they are meant to serve.
Southern California served as the setting for the new calendar, with locations that include the Disney Symphony Center in Los Angeles, the San Diego Convention Center and Plaza Tower in Costa Mesa.
Appointment calendars feature 12 monthly photos, measure 13 x 9-3/4 inches and cost $11.50. Wall calendars feature six two-month pages, measure 28 x 26-1/4 inches and cost $16.75. Prices do not include shipping and handling.
Calendar orders are shipped within 48 hours of receipt. Calendars are only available for purchase in North America and quantities are limited. The calendars can be purchased at www.peterbilt.com or by calling (800) 552-0024.
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