MONTREAL, Que. — The latest in Cobra’s line of mobile navigation devices aims to provide the perfect combination of effortless technology, portability and features at a competitive price.

The NAV ONE 2100 offers industry-leading features and one of the most user-friendly interfaces on the market, all in a compact, portable design.

The device includes an exclusive My Favorite Brands feature, which provides more than 600 brands accessible at the touch of a button. Once drivers select their favorite brands from categories such as restaurants, large retail chains and famous coffee shops, the companies’ brand icons appear on the map to show their locations.

“As one of the early entrants to the portable navigation category, Cobra’s products are based on technology that’s tried and true,” said Richard Singerman, vice-president of Marketing for AVS Technologies. “Mobile navigation is no longer a luxury item; it’s a must-have for any driver. By offering the features, design elements and price point drivers want, the NAV ONE 2100 is another step toward opening mobile navigation to the masses.”

The NAV ONE 2100 is traffic-ready with up-to-the-minute traffic content available. The optional traffic receiver and subscription delivers personalized traffic data for 50 major metropolitan areas throughout the U.S. In addition, traffic information will become available for Montreal and Toronto in the second half of 2007.

Other features found standard in Cobra’s NAV ONE 2100 include an colour display in a 3.5-inch touch-screen; millions of points of interest; a wide temperature usability range (allowing functionality in conditions ranging from -20 to 70 C); recognizable, easy-to-use graphics; and some of the highest quality mapping and route guidance in the industry.