Road Choice expands its parts categories

by Truck News

GREENSBORO, N.C. – Now offering more than 40 parts categories in its product line, Road Choice Truck Parts has grown its portfolio to include more choice when it comes to wheels, filters, anti-freeze and coolants, hydraulic bottle jacks and jack stands, DEF, grilles, spray paints and fan belts.

“We plan to continue to increase the Road Choice product portfolio to provide owners of second- and third-generation trucks the in-demand parts they need at competitive prices,” said Anders Granberg, marketing manager for Road Choice. “The recent launch of major programs like steel wheels and our American-made filtration line helps reinforce our commitment to giving our customers the best total value proposition in the industry.”

Owners of trucks that are no longer under warranty can find options for parts at value prices covered by a minimum one-year warranty with Road Choice.

This past June, the company had announced it had expanded its product line effective Jan. 1, 2016 to include 35 all-makes parts categories.

“Fleets continue to seek products that increase their return on investment,” said Dan Bambrick, private brand manager for Road Choice. “By expanding the Road Choice program, we are improving our customers’ total cost of ownership by providing them with additional parts solutions to fit their needs.”

Road Choice’s truck and trailer products were launched in 2013 in an effort to improve its customers’ total cost of ownership by providing parts at competitive prices, which are available at more than 500 dealer locations in Canada and the US.

Parts can also be ordered online at the Select Part Store, 24 hours a day, seven days a week every day of the year, and can either be delivered or picked up at a nearby dealer location.

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