Sterling-Fuso unite light truck businesses

REDFORD, MICH. – Daimler Trucks North America has established a new Light Commercial Vehicle Team, combining the resources of its Sterling Truck Class 3-5 lines and Mitsubishi Fuso brand low cab-over engine (LCOE) operations in North America.

This new Light Commercial Vehicle operation will be based in Redford, Mich. and will focus on the sales, marketing, product strategy and distribution of the Sterling 360, the Sterling Bullet, and Mitsubishi Fuso Class 3-7 LCOE trucks.

The Bullet is one of the Sterling brands that will
be marketed along with Mitsubishi Fuso light and MD trucks.

This alignment allows Mitsubishi Fuso to take full advantage of the resources and synergies from the largest truck manufacturer in North America.

“This business model, which leverages DTNA’s extensive capabilities and expertise, is consistent with other Daimler units globally,” said Chris
Patterson, CEO of Daimler Trucks North America. “With its considerable resources and expanded coverage, this new team will strengthen DTNA’s presence in the growing light commercial vehicle market in North America.”

The new Light Commercial Vehicle group will be responsible for developing business with nearly 400 dealers. A strong brand focus and respective dealer
networks will be maintained, in order to serve the unique needs of Sterling Trucks and Mitsubishi Fuso customers in North America.

Matthew Stevenson, formerly director of the Sterling Light Commercial Vehicle group, will head up the new team.

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