Sterling Trucks rank highest for conventional trucks in 2003 J.D. Power and Associates study

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WILLOUGHBY, Ohio — Sterling Truck Corporation announced that it has received the highest overall ranking for conventional medium-duty trucks in the 2003 J.D. Power and Associates Medium-Duty Truck Customer Satisfaction study.

“We are extremely pleased that quality-built Sterling medium-duty trucks are earning the highest marks from our customers for their outstanding customer satisfaction,” said John Merrifield, senior vice-president, sales and marketing for Sterling Trucks. “We pride ourselves on providing tough and reliable, custom-built trucks for our customers’ diverse needs and we are very pleased to have received such recognition from our medium-duty segment customers in this study.”

The 2003 J.D. Power and Associates Medium-Duty Truck Customer Satisfaction study is based on interviews with more than 1,400 principal maintainers of two-year-old medium-duty trucks (Classes 5, 6 and 7). The study analyzes customer satisfaction in three main areas: product, service and parts; and covers criteria including vehicle performance, product quality, interior and exterior design, dealer service and parts availability.

The Sterling brand ranked significantly above the average in all six factors of product satisfaction and highest for vehicle engine; vehicle cab interior; and exterior design and styling. Sterling vehicles earned significant ratings increases from last year for factors including vehicle engine; ride, handling and braking; vehicle cab interior; and exterior design and styling.

This is the first year that the Sterling Acterra has been included in the J.D. Power and Associates Medium-Duty Customer Satisfaction study. The L-Line is a family of versatile work trucks that have become the vehicle of choice for customers across a variety of applications. Both the L-Line and the Acterra can be customized to meet the needs of nearly any application.

“Earning this honour is a great achievement for Sterling Truck Corporation and is the result of the combined efforts of the entire organization along with our dealers,” Merrifield added. “This accomplishment is another example of great progress of the Sterling brand in the North American commercial vehicle market. This brand and this company are only six years old, but they are already highly regarded by a multitude of truck operators. We look forward to introducing more and more customers to what we believe are great products backed by a great organization.”

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